Traits d’interprétations paysagères d’une ville touristique en mutation et évocation d’un tourisme de luxe applicable à une structure hôtelière implantée à la banlieue Nord de Tunis

Abstract : This work tries to detect the real apparent and latent potentialities of a renewed tourism in two remarkable sites of Tunisia. On the one hand, the hotel chain of the city of Sousse, in connection with the Medina, and on the other hand, the coveted restructuring project for a luxury hotel located in the northern cost of Tunis. It should be noted that this research raises an urgent approach to meet the new requirements for the development and sustainability of tourist landscapes. In this case, Tunisia is a favorite field of application and a predictor of plausible modern horizons for differential spatial scales. Both sites have resources of natural, patrimonial, identity and socio-economic wealth. It has been a question of grasping the various structural and institutional developments of Tunisian tourism, its strengths and its constraints, especially after the period of the Arab spring termed a period of "hesitation". Already, it turns out the simplistic role of the state by articulating the relative rules of control and partial assistance for the development of this economic resource. The private sector has not yet revealed real recovery and recovery capabilities; their actions remain globally chimerical. It is in this context that our research work, which aims to set up a new model of luxury tourism, reinforces the attraction of these hotels and allows them to attribute a cultural and heritage character through a choice of two judicious sites. At the level of the city of Sousse: the methodology followed, is based on a classification of the hotels which lived a total demolition and reconstruction; hotels that have had a partial or interior renovation while preserving the facades; hotels that have kept the original state and hotels that have changed main business. The partial observable dysfunction of the tourist activity requires elements of urgent answers regarding the aspirations and the development of the relations between the hotel structures and the other components of the city, in particular, its Medina. The Medina Rehabilitation Project is an example that can offer another image of a multi-cultural landscape and animation. Today, the diversification of tourism products and services is a necessity, to avoid the uni-functional model based on mass seaside tourism. The latter must be revised while adopting strategies of multifunctionality and territorial valorisation. Surveys undertaken directly from the SERVQUAL grid, have shown that the effort deployed remains below the norms, we record significant indicators. For the northern cost of Tunis: currently, the world of tourism is changing, which has led us to choose a hotel structure being converted into a "luxury hotel". Determinants have been identified to define the design and creation components of this new tourist tropism. A multi-scale benchmark test is proposed so that it is a decision-making scheme for a renovation program in "luxury hotels" in Tunisia. An attempt at labeling was considered "nTulux" to prescribe recommendations and new benchmarks to the Tunisian tourism industry.
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Dhia Elhak Essouaid. Traits d’interprétations paysagères d’une ville touristique en mutation et évocation d’un tourisme de luxe applicable à une structure hôtelière implantée à la banlieue Nord de Tunis. Géographie. Université d'Angers; Université du Centre (Sousse, Tunisie). Institut supérieur agronomique de Chott-Mariem, 2018. Français. ⟨NNT : 2018ANGE0023⟩. ⟨tel-02136793⟩

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