Competing with ordinary resources

Xavier Lecocq (1) , Vanessa Warnier (1) , Frédéric Fréry

1 LEM - Lille économie management - UMR 9221

One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.

Mots clés: Competitive Advantage; Innovative technology

Domaines: Gestion et management; Sciences de l'Homme et Société

Xavier Lecocq, Vanessa Warnier, Frédéric Fréry. Competing with ordinary resources. Mit Sloan Management Review, 2015, pp.69-77. ⟨hal-01601831⟩