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Dynamiques sociolinguistiques de la globalisation : l’exemple de l’Office du Tourisme de Marseille

Abstract : Marseille is changing. For the past twenty years, the city has been investing in various “globalised” sectors, aiming to improve its prospects and rejuvenate its image. Among the transformations that this initiative has led to, the growth of the tourism industry is a notable example. Throughout its history, Marseille has gained a reputation for being a port of call for different migrant populations. How is the city reacting to the arrival of a new form of globalised mobility? What traces does this tourist mobility leave on its sociolinguistic fabric? This thesis aims to address these questions by exploring the links between social dynamics and language use in a setting central to Marseille’s tourist sector: the Marseille Tourist Office and Convention Bureau. Through interactional analyses of encounters between international tourists and tourist advisers, this research proposes a critical look at how language resources are deployed in this context. Special focus is given to analysing how participants select the language of interaction and it is shown how a “sociolinguistic dynamic of efficiency” and a “sociolinguistic dynamic of commodification” underpin these negotiations. These dynamics will be shown to favour, and therefore add value to, a repertoire made up of very few linguistic resources. It will be shown how the language practices in this situation become a part of the touristic context and how they may be considered as a manifestation of the inequality linked to globalisation processes.
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Adam Wilson. Dynamiques sociolinguistiques de la globalisation : l’exemple de l’Office du Tourisme de Marseille. Linguistique. Laboratoire Parole et Langage – Université d’Aix-Marseille, 2016. Français. ⟨tel-02177929⟩

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