Gênero, raça e colonização : A brasilidade no olhar do discurso turístico no Brasil e na França

Abstract : This thesis, inscribed in the scope of Discourse Analysis (PÊCHEUX), purposes to analyze the tourism discourses (our object), from a theoretical-analytical clipping which posters that discourses as gendered and racialized. For this anaylsis, we constitute an archive based on several materialities: printed (the Guide du Routard, the Guia da Folha de São Paulo and the Guia 4 Rodas) published between 2013-2014; digital(a photo album published on the official website of the Ministry of Tourism on Facebook); a document published on the website of this institution, linked to a campaign released during the preparations for the 2014 World Cup; and the discussion forum from the Guide du Routard. We identified a double device in the operation of the archive, which for analytical purposes we call official tourism (which is textualized in different materialities) and unofficial tourism (which formulates and circulates the discourses on sex tourism, which circulates only in digital environment). For the constitution of the analytical cuts, as much in the delimitation of the archive, we use the notion of enunciation space (GUIMARÃES) given that we work with discourses produced in two spaces of enunciation, of France and Brazil. The formulation that led us to think about the theoretical proposal to take into account the gender dimension (BUTLER, SCOTT) and race / ethnicity (DORLIN, CARNEIRO, CESTARI) in the scope of discourse studies, was the one that speaks of the black woman as the beautiful mulata, in addition to those who speak of the miscegenation as a naturalized process, linked to a discourse of racial harmony. This thesis analyzes the dimension of race in discourse by determining the meanings of indigenous, Afro-Brazilian, black, mulato, and mixed raced, in relation to Brazilianness. To this proposal we also associate, as the theoretical basis of this work, the notion of memory (PÊCHEUX, COURTINE, ROBIN), to think about the effects of meaning sustained in the memory of colonization, immigration and alterity. We analyze the constitution of the elements of tourist value, which, linked to the memory of colonization and immigration, produce identity discourses. Through the discourses of museifications, patrimonialzation, and fetishization, this thesis discovers an identity discourse in which there is a meaning of Brazil which does not resemble the Brazil (the southern part) and a mixed race Brazil, which is not even formulated as Brazillian (the different races/ethnicities are not formulated as Brazilian). The analysis also allowed us to think about the production of the tourist effect that is formulated in contemporary tourist discourses.
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Glória Da Ressurreição Abreu França. Gênero, raça e colonização : A brasilidade no olhar do discurso turístico no Brasil e na França. Linguistics. Université Sorbonne Paris Cité, 2018. Portuguese. ⟨NNT : 2018USPCD002⟩. ⟨tel-01947393⟩

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