Effects of display layout on gaze activity during visual search
Abstract
We report an experimental study that aims at investigating the influence of spatial layout on visual search efficiency and comfort. 4 layouts were used for displaying 120 scenes comprising 30 realistic colour photos each: random, elliptic, radial and matrix-like. Scenes (30 per structure) were presented to 5 participants who had to select a pre-viewed photo in each scene using the mouse. Eye-tracking data indicate that elliptic layouts provided better visual comfort than any of the other layouts (shortest scan paths), and proved to be more efficient than matrix layouts (shortest search times). These results are statistically significant (paired t-tests).
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