Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

Yacine Ouazzani; Haydeé Calderón-García; Berta Tubillejas-Andrés

doi:10.1080/0267257X.2022.2105936

Journal Articles Journal of Marketing Management Year : 2022

Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

(1) , (2) , (2)

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Yacine Ouazzani

Function : Author
PersonId : 1169177
IdHAL : yacine-ouazzani
ORCID : 0000-0003-0044-0359

TBS Education

Haydeé Calderón-García

Function : Author
PersonId : 1170223
ORCID : 0000-0002-4774-7465

Universitat de València

Berta Tubillejas-Andrés

Function : Author
PersonId : 1170224
ORCID : 0000-0002-3246-9132

Universitat de València

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Business administration

Yacine Ouazzani : Connect in order to contact the contributor

https://hal.science/hal-03796348

Submitted on : Tuesday, October 4, 2022-1:22:32 PM

Last modification on : Wednesday, October 5, 2022-3:01:04 AM

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hal-03796348 , version 1 (04-10-2022)

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HAL Id : hal-03796348 , version 1
DOI : 10.1080/0267257X.2022.2105936

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Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés. Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house. Journal of Marketing Management, 2022, https://www.tandfonline.com/doi/abs/10.1080/0267257X.2022.2105936. ⟨10.1080/0267257X.2022.2105936⟩. ⟨hal-03796348⟩

Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

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