From Propaganda to Relationship Management: Reflection on the Conceptualization of Public Diplomacy

从宣传到关系管理：对公共外交概念化过程的反思

Zhao Alexandre Huang (1)

1 DICEN-IDF - Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France

Public diplomacy is known as the "sunrise" of emerging interdisciplinary research. It provides an arousing widespread interest in academia. The marginal nature of the discipline seems to have made public diplomacy a large-sense concept. As an academic term that emerged in the United States, public diplomacy has its pedigree regarding theorization, conceptualization, and institutionalization. This article reflects on public diplomacy's conceptualization process and its different stages from etymology and ontology. It aims to discuss public diplomacy's theoretical basis and ontological paradigms in different historical periods of international political evolution.

Mots clés: Public Diplomacy; Epistemology; Propaganda; Relationship Management

Domaines: Sciences de l'information et de la communication

Zhao Alexandre Huang. 从宣传到关系管理：对公共外交概念化过程的反思. 中国传媒报告 [Zhōngguó chuánméi bàogào = China media report], 2021, 2, pp.73-83. ⟨hal-03201434v2⟩