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Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector

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https://hal.archives-ouvertes.fr/hal-02633109
Contributor : Isabelle Celet <>
Submitted on : Wednesday, May 27, 2020 - 12:01:05 PM
Last modification on : Thursday, May 28, 2020 - 3:38:48 AM

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  • HAL Id : hal-02633109, version 1

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Nathalie Demoulin, Véronique Pauwels-Delassus, Valérie Swaen. Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector. AMS 19th World Marketing Congress, Jul 2016, Paris, France. 2016. ⟨hal-02633109⟩

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