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Directions of work or proceedings

Enhancing customer participation in loyalty programs

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https://hal.archives-ouvertes.fr/hal-02632923
Contributor : Isabelle Celet <>
Submitted on : Wednesday, May 27, 2020 - 11:49:17 AM
Last modification on : Thursday, May 28, 2020 - 3:37:51 AM

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  • HAL Id : hal-02632923, version 1

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Virginie Bruneau, Pietro Zidda, Valérie Swaen. Enhancing customer participation in loyalty programs. EMAC, May 2016, Oslo, Norway. 2016. ⟨hal-02632923⟩

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