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Les sources de création de valeur et leur influence sur le climat motivationnel d’une expérience de Quantified Self et Quantified Self 2.0 inscrite dans le champ du marketing social

Abstract : Offering value to end users through services is an evolving topic in both marketing services and social marketing literature. Listed in this work, this study seeks to identify the sources of value creation of quantified-self (QS) and quantified-self 2.0 (QS2.0) when individuals objectify weight control by food hygiene. Consumer registration in QS and / or QS2.0 experience submit him/her to certain sources of value creation that influence a motivational climate that impacts behavioral intent. A qualitative study, conducted by netnography based on a content analysis of forum posts and exchanges of 2045 users revealed two sources of value creation where the individual is the beneficiary component of a feedback, namely the exposure to self-quantification and integration of co-participants. These qualitative results provide key insights on the value construction schema to the QS and QS2.0 members; it provides the foundation for the quantitative study to define the motivational climate present in this type of experience while contributing to the understanding of behavioral intention in the field of social marketing.
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https://hal.archives-ouvertes.fr/hal-02612748
Contributor : Isabelle Celet <>
Submitted on : Tuesday, May 19, 2020 - 2:30:06 PM
Last modification on : Wednesday, May 20, 2020 - 1:47:34 AM

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  • HAL Id : hal-02612748, version 1

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Dominique Crié, Christelle Quero. Les sources de création de valeur et leur influence sur le climat motivationnel d’une expérience de Quantified Self et Quantified Self 2.0 inscrite dans le champ du marketing social. 5ème Journée Internationale du Marketing Santé, Jun 2018, Lille, France. 2018. ⟨hal-02612748⟩

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