Skip to Main content Skip to Navigation
Journal articles

Comment et dans quelles limites «marketer» la santé?

Dominique Crié 1 Karine Gallopel-Morvan
1 LEM - Lille économie management - UMR 9221
Document type :
Journal articles
Complete list of metadata
https://hal.archives-ouvertes.fr/hal-02511310
Contributor : Isabelle Celet <>
Submitted on : Wednesday, March 18, 2020 - 4:34:57 PM
Last modification on : Wednesday, September 30, 2020 - 3:19:03 AM

Identifiers

  • HAL Id : hal-02511310, version 1

Collections

LEM_LILLE | UNIV-LILLE | CNRS | AFM_RAM_DM | UNIV-ARTOIS

Citation

Dominique Crié, Karine Gallopel-Morvan. Comment et dans quelles limites «marketer» la santé?. Décisions Marketing, Association Française du Marketing, 2019, 96 (4), pp.5-14. ⟨hal-02511310⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

55