https://hal.archives-ouvertes.fr/hal-02511310 Contributor : Isabelle CeletConnect in order to contact the contributor Submitted on : Wednesday, March 18, 2020 - 4:34:57 PM Last modification on : Tuesday, April 12, 2022 - 4:12:04 PM
Dominique Crié, Karine Gallopel-Morvan. Comment et dans quelles limites «marketer» la santé?. Décisions Marketing, Association Française du Marketing, 2019, 96 (4), pp.5-14. ⟨hal-02511310⟩