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Comment et dans quelles limites «marketer» la santé?

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https://hal.archives-ouvertes.fr/hal-02511310
Contributor : Isabelle Celet <>
Submitted on : Wednesday, March 18, 2020 - 4:34:57 PM
Last modification on : Thursday, March 19, 2020 - 1:33:24 AM

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  • HAL Id : hal-02511310, version 1

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Dominique Crié, Karine Gallopel-Morvan. Comment et dans quelles limites «marketer» la santé?. Décisions Marketing, Association Française du Marketing, 2019, 96 (4), pp.5-14. ⟨hal-02511310⟩

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