A new look at online attraction: Unilateral initial attraction and the pivotal role of perceived similarity

David Rodrigues , Diniz Lopes , Theodore Alexopoulos (1, 2) , Liz Goldenberg

1 REMS - Risques environnementaux et Menaces sociales
2 CeRCA [Poitiers] - Centre de recherches sur la cognition et l'apprentissage [UMR 7295]

Domaines: Sciences de l'Homme et Société

David Rodrigues, Diniz Lopes, Theodore Alexopoulos, Liz Goldenberg. A new look at online attraction: Unilateral initial attraction and the pivotal role of perceived similarity. Computers in Human Behavior, 2017, 74, pp.16-25. ⟨10.1016/j.chb.2017.04.009⟩. ⟨hal-02456166⟩