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Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations

Nicholas G. Paparoidamis Tran Thi Thanh Huong 1 
1 LEM - Lille économie management - UMR 9221
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Journal articles
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https://hal.archives-ouvertes.fr/hal-02118394
Contributor : Isabelle Celet Connect in order to contact the contributor
Submitted on : Friday, May 3, 2019 - 9:19:35 AM
Last modification on : Wednesday, July 13, 2022 - 10:43:45 AM

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  • HAL Id : hal-02118394, version 1

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UNIV-ARTOIS | CNRS | LEM_LILLE | UNIV-LILLE

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Nicholas G. Paparoidamis, Tran Thi Thanh Huong. Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations. European Journal of Marketing, Emerald, 2018. ⟨hal-02118394⟩

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