Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations

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https://hal.archives-ouvertes.fr/hal-02118394
Contributor : Isabelle Celet <>
Submitted on : Friday, May 3, 2019 - 9:19:35 AM
Last modification on : Saturday, May 4, 2019 - 1:26:27 AM

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  • HAL Id : hal-02118394, version 1

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Nicholas G. Paparoidamis, Tran Thi Thanh Huong. Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations. European Journal of Marketing, Emerald, 2018. ⟨hal-02118394⟩

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