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Are You Really Sure to Stretch Luxury Brands Down the Market?

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Conference papers
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https://hal.archives-ouvertes.fr/hal-02105386
Contributor : Coralie Lucatello <>
Submitted on : Sunday, April 21, 2019 - 12:28:47 AM
Last modification on : Friday, November 6, 2020 - 4:45:05 AM

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  • HAL Id : hal-02105386, version 1

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Fanny Magnoni, Pierre Valette-Florence, Emmanuel Roux. Are You Really Sure to Stretch Luxury Brands Down the Market?. Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France. ⟨hal-02105386⟩

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