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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Nina Krey Patricia Rossi 1
1 LEM - Lille économie management - LEM - UMR 9221
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https://hal.archives-ouvertes.fr/hal-01921741
Contributor : Isabelle Celet <>
Submitted on : Wednesday, November 14, 2018 - 9:23:16 AM
Last modification on : Friday, March 20, 2020 - 7:50:09 PM

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  • HAL Id : hal-01921741, version 1

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Nina Krey, Patricia Rossi. Finding New Ways to Engage and Satisfy Global Customers: Proceedings of 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Nina Krey (dir.); Patricia Rossi (dir.). Springer International Publishing, pp.1003, 2018. ⟨hal-01921741⟩

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