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Boundary Blurred : A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

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https://hal.archives-ouvertes.fr/hal-01921729
Contributor : Isabelle Celet <>
Submitted on : Wednesday, November 14, 2018 - 9:18:35 AM
Last modification on : Wednesday, September 30, 2020 - 3:19:04 AM

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  • HAL Id : hal-01921729, version 1

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Nina Krey, Patricia Rossi. Boundary Blurred : A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Nina Krey (dir.); Patricia Rossi (dir.). Springer International Publishing, pp.614, 2018. ⟨hal-01921729⟩

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