Boundary Blurred : A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

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Submitted on : Wednesday, November 14, 2018 - 9:18:35 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Nina Krey, Patricia Rossi. Boundary Blurred : A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. Nina Krey (dir.); Patricia Rossi (dir.). Springer International Publishing, pp.614, In press. ⟨hal-01921729⟩

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