Make it a better place : exploring the role of eco-friendly consumer innovativeness in adoption of future eco-innovation initiatives

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https://hal.archives-ouvertes.fr/hal-01916668
Contributor : Isabelle Celet <>
Submitted on : Thursday, November 8, 2018 - 4:28:21 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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  • HAL Id : hal-01916668, version 1

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Nicholas Paparoidamis, Tran Thi Thanh Huong. Make it a better place : exploring the role of eco-friendly consumer innovativeness in adoption of future eco-innovation initiatives. European Journal of Marketing, Emerald, 2018. ⟨hal-01916668⟩

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