Authenticity under threat: When social media influencers need to go beyond self-presentation

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https://hal.archives-ouvertes.fr/hal-01914732
Contributor : Isabelle Celet <>
Submitted on : Wednesday, November 7, 2018 - 10:19:17 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard. Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research, Elsevier, 2018, ⟨10.1016/j.jbusres.2018.07.008⟩. ⟨hal-01914732⟩

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