Coping with online information in new product learning situation

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https://hal.archives-ouvertes.fr/hal-01820714
Contributor : Isabelle Celet <>
Submitted on : Friday, June 22, 2018 - 9:06:15 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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  • HAL Id : hal-01820714, version 1

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Dominique Crié, Alain Decrop, Nadia Steils. Coping with online information in new product learning situation. Journal of Consumer Marketing, Emerald, In press. ⟨hal-01820714⟩

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