Country-of-Origin Effects

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https://hal.archives-ouvertes.fr/hal-01810615
Contributor : Isabelle Celet <>
Submitted on : Friday, June 8, 2018 - 9:22:20 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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  • HAL Id : hal-01810615, version 1

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Katharina Petra Zeugner-Roth. Country-of-Origin Effects. Hester van Herk (éd.); Carlos Torelli (éd.). Cross-Cultural Issues in Consumer Science and International Business, Springer International Publishing, pp.111-128, 2017, 978-3-319-65091-3. ⟨hal-01810615⟩

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