Special Session Contributions to Social Marketing

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https://hal.archives-ouvertes.fr/hal-01808383
Contributor : Isabelle Celet <>
Submitted on : Tuesday, June 5, 2018 - 3:55:41 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Amira Berriche, Dominique Crié, Annabel Martin-Salerno, Salerno Francis. Special Session Contributions to Social Marketing. Patricia Rossi (éd.). Marketing at the Confluence between Entertainment and Analytics, Spinger, 2017. ⟨hal-01808383⟩

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