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Special Session Contributions to Social Marketing

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https://hal.archives-ouvertes.fr/hal-01808383
Contributor : Isabelle Celet <>
Submitted on : Tuesday, June 5, 2018 - 3:55:41 PM
Last modification on : Friday, May 15, 2020 - 3:35:43 PM

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Amira Berriche, Dominique Crié, Annabel Martin-Salerno, Salerno Francis. Special Session Contributions to Social Marketing. Patricia Rossi (éd.). Marketing at the Confluence between Entertainment and Analytics, Spinger, pp.1013-1014, 2017, ⟨10.1007/978-3-319-47331-4_201⟩. ⟨hal-01808383⟩

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