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Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

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https://hal.archives-ouvertes.fr/hal-01745273
Contributor : Marion Romo <>
Submitted on : Wednesday, March 28, 2018 - 9:52:41 AM
Last modification on : Wednesday, September 30, 2020 - 3:19:08 AM

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Christopher Wickert, Frank de Bakker. Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues. Academy of Management Discoveries, 2018, 4 (1), pp.50 - 73. ⟨10.5465/amd.2015.0009⟩. ⟨hal-01745273⟩

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