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Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

Christopher Wickert Frank de Bakker 1
1 LEM - Lille économie management - LEM - UMR 9221
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https://hal.archives-ouvertes.fr/hal-01745273
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Submitted on : Wednesday, March 28, 2018 - 9:52:41 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Christopher Wickert, Frank de Bakker. Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues. Academy of Management Discoveries, 2018, 4 (1), pp.50 - 73. ⟨10.5465/amd.2015.0009⟩. ⟨hal-01745273⟩

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