https://hal.archives-ouvertes.fr/hal-01745273 Contributor : marion romoConnect in order to contact the contributor Submitted on : Wednesday, March 28, 2018 - 9:52:41 AM Last modification on : Tuesday, April 12, 2022 - 4:12:03 PM
Christopher Wickert, Frank de Bakker. Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues. Academy of Management Discoveries, 2018, 4 (1), pp.50 - 73. ⟨10.5465/amd.2015.0009⟩. ⟨hal-01745273⟩