Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

Christopher Wickert; Frank de Bakker

doi:10.5465/amd.2015.0009

Journal articles

Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

Christopher Wickert Frank de Bakker ¹

1 LEM - Lille économie management - UMR 9221

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal.archives-ouvertes.fr/hal-01745273
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Submitted on : Wednesday, March 28, 2018 - 9:52:41 AM
Last modification on : Tuesday, April 12, 2022 - 4:12:03 PM

Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

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Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

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