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Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption

Abstract : Self-checkout technologies (self-checkout or self-scanning systems) enjoy rapid development since the end of the 2000’s. Through qualitative interviews with retailers’ clients, this paper analyses their perception and usage of these new technologies. It helps to understand the process of adoption of these technologies and analysis how they change the client's identity. It also reveals how consumers perceive societal consequences associated (unemployment, fear of automatization...). Guidelines are proposed to managers in order to facilitate self-checkout devices’ adoption.
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https://hal.archives-ouvertes.fr/hal-01630396
Contributor : Christine Okret-Manville <>
Submitted on : Tuesday, November 7, 2017 - 3:33:22 PM
Last modification on : Monday, October 19, 2020 - 10:55:58 AM
Long-term archiving on: : Thursday, February 8, 2018 - 1:38:52 PM

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Florence Benoît-Moreau, Audrey Bonnemaizon, Sandrine Cadenat, Valérie Renaudin. Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption. 13th International Marketing Trends Conference, Jan 2014, Venise, Italie. ⟨hal-01630396⟩

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