Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development

Antoine Thuillier (1) , Matthew Fuller (1) , Albert David (1)

1 DRM - Dauphine Recherches en Management

Startup companies face many challenges in the early years of their existence. During these critical stages, they are often required to convince decision makers to allocate critical resources to themto obtain venture capital, support from a startup incubator, orgovernment subsidies

Mots clés: startups; design theory; conceptual architecture; pitch presentation; new product development; creativity

Domaines: Gestion et management

Antoine Thuillier, Matthew Fuller, Albert David. Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development. 24 th Innovation and Product development Management Conference, Jun 2017, Reykjavik, Iceland. ⟨hal-01629693⟩