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Can beacons be a source of inspiration for banks to increase sales and improve customer experience?

Nicholas G. Paparoidamis 1 Yvon Moysan
1 LEM - Lille économie management - LEM - UMR 9221
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https://hal.archives-ouvertes.fr/hal-01600197
Contributor : Romain Boisselet <>
Submitted on : Monday, October 2, 2017 - 4:57:59 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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  • HAL Id : hal-01600197, version 1

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Nicholas G. Paparoidamis, Yvon Moysan. Can beacons be a source of inspiration for banks to increase sales and improve customer experience?. Journal of Digital Banking, Henry Stewart Publications, 2016. ⟨hal-01600197⟩

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