Introduction to the Special Issue

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https://hal.archives-ouvertes.fr/hal-01563036
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Submitted on : Monday, July 17, 2017 - 11:32:43 AM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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Catherine Demangeot, Amanda J. Broderick, C. Samuel Craig. Introduction to the Special Issue. International Marketing Review, Emerald, 2015, 32 (2), ⟨10.1108/imr-02-2015-0030⟩. ⟨hal-01563036⟩

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