Measuring the generative power of an organisational routine with design theories: the case of design thinking in a large firm

Abstract : This article studies how a large firm uses Design Thinking (DT) as a core process in specific design and development team whose mission is to bridge the gap between unidentified market needs and business units research & development effort. We analyse two cases where new concepts were developed and promoted to business units for implementation by following DT methodology. Our study shows that the DT routine reveals some generative power to explore the user perspective, yet it appears uncontrolled when it comes to generate a wider variety of ideas and knowledge challenging the design ecosystem ontology omitted and made invariant through user-focus hence it faces difficulties to engage with stakeholders and other organisational routines for an enhanced creativity and organisational change.
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6th CIM Community Workshop - 25th Anniversary of the Creativity and Innovation Management journal, Oct 2016, Potsdam, Germany. 6th CIM Community Workshop - 25th Anniversary of the Creativity and Innovation Management journal, 2016, 〈http://www.continuous-innovation.net/events/cimworkshops/2016.html〉
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Dernière modification le : lundi 12 novembre 2018 - 10:56:35

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Mario Le Glatin, Pascal Le Masson, Benoit Weil. Measuring the generative power of an organisational routine with design theories: the case of design thinking in a large firm. 6th CIM Community Workshop - 25th Anniversary of the Creativity and Innovation Management journal, Oct 2016, Potsdam, Germany. 6th CIM Community Workshop - 25th Anniversary of the Creativity and Innovation Management journal, 2016, 〈http://www.continuous-innovation.net/events/cimworkshops/2016.html〉. 〈hal-01367471〉

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