“Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging?,

Fanny Reniou (1) , Elisa Monnot (2) , Leïla Elgaaïed-Gambier (2) , Béatrice Parguel (3)

1 IRG - Institut de Recherche en Gestion
2 THEMA - Théorie économique, modélisation et applications
3 DRM - Dauphine Recherches en Management

Mots clés: normes sociales

Domaines: Gestion et management

Fanny Reniou, Elisa Monnot, Leïla Elgaaïed-Gambier, Béatrice Parguel. “Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging?, . 32ème congrès de l'Association Française du Marketing, May 2016, Lyon, France. ⟨hal-01330694⟩