How can imitation counterbalance innovation? An ABM Bass model for competing products

Philippe Collard 1 Wilfried Segretier 2
2 IDC
LAMIA - Laboratoire de Mathématiques Informatique et Applications
Abstract : The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviors on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.
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Communication dans un congrès
IEEE RCIS 2014 Eighth International Conference on Research Challenges in Information Science, May 2014, Marrakech, Morocco. 2014, <http://www.rcis-conf.com/rcis2014/>
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Dernière modification le : jeudi 1 septembre 2016 - 12:40:58
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Philippe Collard, Wilfried Segretier. How can imitation counterbalance innovation? An ABM Bass model for competing products. IEEE RCIS 2014 Eighth International Conference on Research Challenges in Information Science, May 2014, Marrakech, Morocco. 2014, <http://www.rcis-conf.com/rcis2014/>. <hal-01288467>

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