e-voicing an opinion on a brand

Abstract : The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.
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Conference papers
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https://hal.archives-ouvertes.fr/hal-00600695
Contributor : Marc Filser <>
Submitted on : Wednesday, June 15, 2011 - 4:43:43 PM
Last modification on : Saturday, September 22, 2018 - 10:34:04 PM
Long-term archiving on : Friday, September 16, 2011 - 1:16:23 PM

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  • HAL Id : hal-00600695, version 1

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Claire Roederer, Marc Filser. e-voicing an opinion on a brand. KIT Workshop, Jun 2011, Strasbourg, France. ⟨hal-00600695⟩

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