Marketing et fragmentation

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Journal articles
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https://hal.archives-ouvertes.fr/hal-00396455
Contributor : Marc Filser <>
Submitted on : Thursday, June 18, 2009 - 10:59:52 AM
Last modification on : Saturday, September 22, 2018 - 10:34:04 PM

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  • HAL Id : hal-00396455, version 1

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Marc Filser, Jean-François Trinquecoste. Marketing et fragmentation. Décisions Marketing, Association Française du Marketing, 2008, pp.5-6. ⟨hal-00396455⟩

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