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New product development: material vs. immaterial

Abstract : The purpose of this paper is to lay the foundation of a theory that can be used to analyse the potentialities and brakes that firm encounter when they intent to develop new products. The goal is to compare an immaterial product development to a material one, valuating generic factors which represent the strengths, weaknesses, opportunities and threats linked to a new development whatever its type. The result of the analysis might help a decision maker to choose the best option. As far, we did not make an a priori distinction between these two kinds of innovation but take account of service specificities to extend the list of factors usually used to characterise benefits and risks of a technological product innovation. A set of tools like PEST analysis, SWOT analysis, and Porter model are used to finally represent on a chart the results of the analysis
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Contributor : Thecle Alix Connect in order to contact the contributor
Submitted on : Thursday, October 9, 2008 - 9:32:13 AM
Last modification on : Thursday, January 11, 2018 - 6:21:06 AM


  • HAL Id : hal-00327620, version 1


Thecle Alix, Bruno Vallespir. New product development: material vs. immaterial. EXPPAND'08 Extended Product and Processes Analysis aNd Design, Mar 2008, France. ⟨hal-00327620⟩



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