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Communication Dans Un Congrès Année : 2007

Brand sex, sexual state and gender: towards a distinction between three constructs

Salim L. Azar
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Dates et versions

hal-00300815 , version 1 (21-07-2008)

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  • HAL Id : hal-00300815 , version 1

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Salim L. Azar. Brand sex, sexual state and gender: towards a distinction between three constructs. 36th Conference of European Marketing Academy, May 2007, Reykjavik, Iceland. pp.CD. ⟨hal-00300815⟩
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