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Product and complementary service: looking for the right pair

Abstract : In 2003, the French government advised manufacturing enterprises to associate service to the product they manufacture in order to keep competitive. A problem for these enterprises concerns the identification of the “feasible” service, i.e. the service that will allow a firm to be on the top in comparison to its concurrents, close to its customers and profitable. This paper aims to propose a way to determine this feasible service. The proposition is based on two assumptions: the first one concerns the fact that manufacturing firms are organized according to a specific model that correspond to the enterprise culture and that it will not be totally questioned. The second assumption concerns the fact that it is possible to differentiate products according to their technological complexity and their customer relationship.
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Conference papers
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https://hal.archives-ouvertes.fr/hal-00164123
Contributor : Thecle Alix Connect in order to contact the contributor
Submitted on : Thursday, July 19, 2007 - 3:15:06 PM
Last modification on : Thursday, January 11, 2018 - 6:21:07 AM

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  • HAL Id : hal-00164123, version 1

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Thecle Alix, Bruno Vallespir. Product and complementary service: looking for the right pair. 2006 International Conference on Service Systems and Service Management, Oct 2006, Troyes, France. ⟨hal-00164123⟩

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