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Advertising effectiveness of Internet : an exploratory study

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https://hal.archives-ouvertes.fr/hal-00157421
Contributor : Dauphine Halshs Connect in order to contact the contributor
Submitted on : Tuesday, June 26, 2007 - 11:05:57 AM
Last modification on : Wednesday, November 17, 2021 - 12:27:10 PM

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  • HAL Id : hal-00157421, version 1

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Stéphane Bourliataux-Lajoinie. Advertising effectiveness of Internet : an exploratory study. EMAC - Berlin, 1999, Germany. ⟨hal-00157421⟩

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