The determinants of the marketing function structural factors in french industrial firms : a conceptual frame and empirical validation

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Conference papers
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https://hal.archives-ouvertes.fr/hal-00156981
Contributor : Dauphine Halshs <>
Submitted on : Monday, June 25, 2007 - 10:16:25 AM
Last modification on : Thursday, January 11, 2018 - 6:17:40 AM

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Michel Kalika. The determinants of the marketing function structural factors in french industrial firms : a conceptual frame and empirical validation. Colloque de l'E.M.A.C., 1995, France. ⟨hal-00156981⟩

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