The dimensions of marketing knowledge- an exploratory study

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Conference papers
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https://hal.archives-ouvertes.fr/hal-00155982
Contributor : Dauphine Halshs <>
Submitted on : Tuesday, June 19, 2007 - 3:55:59 PM
Last modification on : Thursday, January 11, 2018 - 6:17:40 AM

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  • HAL Id : hal-00155982, version 1

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Michel Kalika. The dimensions of marketing knowledge- an exploratory study. Communication au congrès D.S.I. Athènes, 1999, Greece. ⟨hal-00155982⟩

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