How France's potential franchisees reach their decisions. A comparison with franchiseers' perceptions

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Conference papers
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https://hal.archives-ouvertes.fr/hal-00155976
Contributor : Dauphine Halshs <>
Submitted on : Tuesday, June 19, 2007 - 3:52:29 PM
Last modification on : Thursday, January 11, 2018 - 6:17:40 AM

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  • HAL Id : hal-00155976, version 1

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Michel Kalika. How France's potential franchisees reach their decisions. A comparison with franchiseers' perceptions. 14th annual International Society of Franchising Conference, San Diego, 2000, United States. ⟨hal-00155976⟩

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