A reassessment of the business history of the French luxury sector. The emergence of a new business model and a renewed corporate image (from the 1970s)

Hubert Bonin (1, 2)

1 GREThA - Groupe de Recherche en Economie Théorique et Appliquée
2 IEP Bordeaux - Sciences Po Bordeaux - Institut d'études politiques de Bordeaux

Domaines: Economies et finances

Hubert Bonin. A reassessment of the business history of the French luxury sector. The emergence of a new business model and a renewed corporate image (from the 1970s). Luciano Segreto, Hubert Bonin, Andrzej Kozminski, Carles Manera et Manfred Pohl. European Business and Brand Building, Peter Lang, pp.113-136, 2012. ⟨hal-00800367⟩