Approches contextualisées des comportements de consommation culturelle des jeunes : Regards ethnographiques sur le rap et l'Electrodance

Abstract : Inspired by the Consumer Culture Theory (CCT), this doctoral research brings enlightenments on youth cultural consumption behavior in a contextualized approach, using the Cultural Studies framework. Ethnography of two cultural movements, Rap and Electrodance, explores youth’s cultural collective practices, while taking into account existing relations between these young consumers and their social and cultural environment. The manual and computer assisted analysis of field data brings to the foreground a chronological and structural reading grid allowing the understanding of both youth consumption practices and cultural movement evolution, of which youths are both members and promoters. Results show how youth cultural consumption structures itself around a stylistic set. Style embodies the visible part of youth movements, compared to any other consumer collectives, through which young consumers express resistance or differentiation from outsiders, whether it is dominant culture, parental culture or other movements. By adapting the cultural meaning transfer framework to young consumers, this work reveals reciprocal influence between cultural movement young members and their environment. In fact, even though the young consumer is still influenced by his (or her) social and cultural frame he grows up, he is also a ‘sense-builder’ whose practices and sense-making influences back the social and cultural frame. Beyond being a consumption prescriber in the family, a customer and a budding consumer, youth embodies a creative actor and a culture producer.
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https://hal.archives-ouvertes.fr/tel-01681032
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Submitted on : Thursday, January 11, 2018 - 11:55:35 AM
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Baptiste Cléret. Approches contextualisées des comportements de consommation culturelle des jeunes : Regards ethnographiques sur le rap et l'Electrodance. Héritage culturel et muséologie. Université de rouen, 2011. Français. ⟨tel-01681032⟩

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