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The retail market prices of fonio reveal the demand for quality characteristics in Bamako, Mali.

Abstract : African consumers' expectations concerning quality of food products are great. In spite of
constrained budgets, we showed that market retailed prices revealed quality preferences of the
consumers and not only production costs. In very poor countries like Mali, food innovation is
limited by the very low purchasing power of the population. However, technological food product
or process innovations are possible and sometimes valuable. Demand driven innovation may lead to
open new markets, opportunities for small and medium scale enterprises and to improve consumers'
welfare. Based on this assumption, technical research was done to provide new food products. In
this paper, using both sensory test and a hedonic price approach, we estimated consumer demand
for different characteristics of fonio, a West African cereal, and showed that poor consumers do
have quality requirements and actually pay for it. We showed that the shadow or hedonic price paid
for quality characteristics is small but significant. A comparison of sensory test and market study
showed a convergence between what people say they prefer and what they really pay for. Results
were consistent and showed directions for technological improvement of the product and its
production process. The Partial Least Square method was used to estimate hedonic prices of the
different modalities of fonio quality traits. This method was interesting since it solved the Ordinary
Least Square method's colinearity problems.
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Submitted on : Friday, November 23, 2007 - 10:48:36 AM
Last modification on : Tuesday, October 19, 2021 - 5:55:58 PM
Long-term archiving on: : Monday, April 12, 2010 - 4:46:35 AM


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  • HAL Id : halshs-00190897, version 1


Sandrine Dury, Véronique Meuriot, Geneviève Fliedel, Sandy Blancher, Fanta Bore Guindo, et al.. The retail market prices of fonio reveal the demand for quality characteristics in Bamako, Mali.. 2007. ⟨halshs-00190897⟩



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