Circular fashion stores : What's behind the doors? Toward a de-consumption of fast fashion
Résumé
This research is a work in progress presented as a poster in the Consumer Culture Theory Conference 2023. We adopted an inductive approach using qualitative methodology, including an ethnography conducted among 20 circular fashion stores in France that started in 2021. Our focus is on the notion of in-store circular shopping whose definition can be derived from the one of circular economy as tackled by Ellen Macarthur Foundation as a resilient economic system that is good for business, people, and the environment.