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Brand preference in the face of control loss and service failure: The role of the sound of brands

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https://hal.archives-ouvertes.fr/hal-03513414
Contributor : Nicolas Aubert Connect in order to contact the contributor
Submitted on : Wednesday, January 5, 2022 - 7:05:22 PM
Last modification on : Friday, February 4, 2022 - 3:25:47 AM

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Jamel Khenfer, Caroline Cuny. Brand preference in the face of control loss and service failure: The role of the sound of brands. Journal of Retailing and Consumer Services, Elsevier, 2020, 55, pp.102132. ⟨10.1016/j.jretconser.2020.102132⟩. ⟨hal-03513414⟩

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