Orchestrating External User Communities and Balancing Control and Autonomy in Fast Growing Community Contexts: Lego Group and Ankama

Ruiz Emilie , Romain Gandia , Sébastien Brion (1, 2, 3)

1 IREGE - Institut de Recherche en Gestion et en Economie
2 CRET-LOG - Centre de Recherche sur le Transport et la Logistique
3 InCIAM - Institut de Créativité et d'Innovation d'Aix-Marseille Université

Domaines: Gestion et management

Ruiz Emilie, Romain Gandia, Sébastien Brion. Orchestrating External User Communities and Balancing Control and Autonomy in Fast Growing Community Contexts: Lego Group and Ankama. Patrick Cohendet (HEC Montréal, Canada), Madanmohan Rao (YourStory Media, India), Émilie Ruiz (Strasbourg University, France & Lorraine University, France), Benoit Sarazin (Innovation Consultant, France) and Laurent Simon (HEC Montréal, Canada). Communities of Innovation How Organizations Harness Collective Creativity and Build Resilience, WORLD SCIENTIFIC, pp.265-285, 2021, ⟨10.1142/12208⟩. ⟨hal-03198466⟩