Reputation measurement: a tool for ski station applied to Isère Mountain

Céline Desmoulins (1)

1 SAF - Laboratoire de Sciences Actuarielle et Financière

Endorsed as an asset by businesses, reputation as a resource appears to be overlooked by ski resorts. One of the main reasons is the lack of knowledge and measurement tool. Academic scholarship relating to the benefits of reputation for an organisation provides a sound justification for the development of a measurement tool tailored to ski resorts. This article explores the stages involved in designing a measurement scale, based on information collected from 803 respondents at five ski resorts in the Isère department. We carried out exploratory and then confirmatory factorial analysis on two separate samples in order to develop a measurement scale based on four factors: organisational values, territorial resources, fame, and inhabitants. This factorial approach to reputation provides ski resorts with new avenues to leverage their reputation rather than simply live with it.

Domaines: Sciences de l'information et de la communication; Gestion et management

Céline Desmoulins. Reputation measurement: a tool for ski station applied to Isère Mountain. Vi@, Tourism Review, International journal Multilingual and interdisciplinary, 2021, ⟨10.4000/viatourism.5955⟩. ⟨hal-03149407⟩