Skip to Main content Skip to Navigation
Conference papers

Du Faire soi-même au Faire Ensemble : Exploration de la dimension collective du Faire dans la consommation

Abstract : While Making practice in consumption is growing quickly, there is more and more talk of "Do-It-Together", a new form of Do-It-Yourself. Based on the concepts of tribes (Maffesoli, 1988) and the Conservation of Resource Theory (Hobfoll, 2002, 2011 ; Hobfoll et al., 1990), we propose to explore this new form through a qualitative study combining observation, netnography and semi-structured interviews. Our results show that the collective dimension of Making is not really "Do-It-Together" but more “Do-It-Yourself AND Be Together”. In other words, "Do-It-Together" is a way of being alone but together (Turkle, 2017), which is reminiscent of the "grégaire anonyme" (anonymous herd) of Freitas (1996). The collective and individual dimensions combine in a sharing of resources (such as equipment, knowledge, or reinsurance), within various tribes, for the individual act of the consumer-maker. Our research leads to a typology of collective forms at play in Do-It-Together, articulating the notions of tribes, social support, and resources.
Document type :
Conference papers
Complete list of metadata

https://hal.archives-ouvertes.fr/hal-03016535
Contributor : Fanny Capeau <>
Submitted on : Friday, November 20, 2020 - 2:21:36 PM
Last modification on : Saturday, November 21, 2020 - 3:26:16 AM

Identifiers

  • HAL Id : hal-03016535, version 1

Collections

Citation

Fanny Capeau, Veronique Cova. Du Faire soi-même au Faire Ensemble : Exploration de la dimension collective du Faire dans la consommation. 19èmes Journées Normandes de la Recherche sur la Consommation (JNRC), Nov 2020, Caen, France. ⟨hal-03016535⟩

Share

Metrics

Record views

90