La métaphorisation pour comprendre la communication : au-delà du concept vers une épistémologie des SIC

Stefan Bratosin (1) , Mihaela Bratosin Tudor (1)

1 CORHIS - Communication, Ressources Humaines et Intervention Sociale

Significantly changing the angle of view towards thephilosophical discourse on the metaphor, we propose in this paper the inclusion of the metaphor in the field of information andcommunication sciences as an approach to questioning and openinga new way for understanding the role of the metaphoricalmediations in real communication situations, in different discursiveareas, whether in the field of political communication, branding,advertising, public or organizational communication.

Domaines: Linguistique

Stefan Bratosin, Mihaela Bratosin Tudor. La métaphorisation pour comprendre la communication : au-delà du concept vers une épistémologie des SIC. Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric, 2013, 11 (1), pp.22-38. ⟨hal-02932599⟩