The toy library, a fun stage on a hybrid path of consumption ?

Dominique Carry (1)

1 CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722]

Within a fun cultural space we have studied the toy library’s prescriptive and educational skills relating to consumption. Parents see it as a key stage along a hybrid path of consumption between the institutional and commercial worlds. By frequenting this place and through moral compensation, they borrow toys and then go on to buy them. Children discover the features of a game through social interactions and benefit from the transmission of altruistic values. The educational potential of the toy library is discussed and accepted as being a contribution to economic socialisation.

Mots clés: moral compensation; economic socialisation; sharing; altruism; play; toy library

Domaines: Gestion et management

Dominique Carry. The toy library, a fun stage on a hybrid path of consumption ?. 8th International Conference on Child and Teen Consumption - Cultural and Creative Industries of Childhood and Youth, The Research Centre for Human and Social Sciences (MSHS); European Centre for Children’s Products (CEPE); University of Poitiers, Apr 2018, Angouleme, France. ⟨hal-02530773⟩