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Communication engageante et requête problématique: application au domaine de la sécurité routière

Résumé : Introduction. Most studies using the binding communication paradigm aim at obtaining requests whose nature remains essentially pro-social. Objective. The objective of this research is to evaluate the importance of the target of the binding communication strategy (self-centred vs. focused on others) and its greater effectiveness compared to persuasive communication with respect to a counter-attitudinal issue ? reducing the speed of riders of powered two-wheelers (PTW). Method. One hundred and sixteen two-wheeler drivers are randomly placed in four experimental conditions: binding self-centred communication, binding communication focused on others, persuasive communication, and control condition. Results. Binding self-centred communication allows for a greater increase in the behavioural intent of a problematic request compared to binding communication focused on others or persuasive communi-cation. Conclusion. The research prospects proposed as a conclusion call for a broader reflection on the designand evaluation of prevention campaigns using the paradigm of binding communication.
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Submitted on : Wednesday, June 9, 2021 - 3:35:34 PM
Last modification on : Wednesday, November 3, 2021 - 7:29:51 AM
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  • HAL Id : hal-02489673, version 1



Damien Tamisier, Isabelle Ragot-Court, Chloé Eyssartier, Fabien Girandola. Communication engageante et requête problématique: application au domaine de la sécurité routière. European Review of Applied Psychology - Revue Européenne de Psychologie Appliquée, 2019, 69 (3), pp111-117. ⟨hal-02489673⟩



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