All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective

Aurélie Hemonnet-Goujot; Pierre Valette-Florence

Conference papers

All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective

Aurélie Hemonnet-Goujot ^{1, 2} Pierre Valette-Florence ^{3, 4}

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

3 CERAG - Centre d'études et de recherches appliquées à la gestion

4 UGA INP IAE - Grenoble Institut d'Administration des Entreprises

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.archives-ouvertes.fr/hal-02473306
Contributor : Aurélie HEMONNET-GOUJOT Connect in order to contact the contributor
Submitted on : Monday, February 10, 2020 - 4:21:11 PM
Last modification on : Friday, February 4, 2022 - 3:25:45 AM

All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective

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All you need is love. The Interplay between Product Design and Luxury Brand Love: An Integrative Perspective

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